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The Aurix Journal

Guides for jewelers selling online.

Photography, inventory, AI, and the craft of selling fine jewelry online. Written for independent jewelers, not marketers.

Photography Pricing
July 2026 · 7 min read

Photography Pricing

Per-piece rates, day rates, lightboxes, and AI. The real numbers a jewelry store pays for product photography in 2026, and where each option breaks down.

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The Lightbox Alternative
July 2026 · 6 min read

The Lightbox Alternative

Lightboxes solved consistency. They never solved on-model shots, editing time, or the per-piece labor. Here is what an AI alternative looks like, and who should still buy the box.

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Introducing Styles
June 2026 · 5 min read

Introducing Styles

Build a photo look once, then apply it across your whole catalog. Generate several finished styles for the same piece in a single run.

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How to Photograph Jewelry That Sells
June 2026 · 9 min read

How to Photograph Jewelry That Sells

Lighting, angles, and styling that turn a phone snap into a listing that converts, plus when to let AI do the work.

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AI vs a Studio Photo Shoot
June 2026 · 7 min read

AI vs a Studio Photo Shoot

Cost, speed, and quality compared for jewelry retailers deciding how to shoot a full catalog.

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Why Your Jewelry Isn't Selling Online
May 2026 · 8 min read

Why Your Jewelry Isn't Selling Online

The five photo and listing mistakes that quietly kill conversions, and the quick fixes for each.

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Sync Lightspeed to Shopify
June 2026 · 8 min read

Sync Lightspeed to Shopify

Keep your Lightspeed counts and your Shopify store in agreement so you never oversell a one-of-a-kind piece.

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Best Jewelry Inventory Software
June 2026 · 9 min read

Best Jewelry Inventory Software

What to actually look for in jewelry inventory software, and the features that matter when every piece is one of a kind.

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Jewelry POS Integration Guide
June 2026 · 8 min read

Jewelry POS Integration Guide

What it really means to connect a jewelry POS to your website, the common pitfalls, and why a POS is optional.

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Get Your Catalog Online Fast
June 2026 · 9 min read

Get Your Catalog Online Fast

Most jewelers list a small slice of their inventory online. Here is a step-by-step way to get the whole catalog up.

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